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The Burden of Optimism, Imposter Syndrome and Trying to Make Everyone Happy

Posted by Liz Cooke on

In other words, a recipe for disaster. Cutting our custom work has been the hardest decision I've had to make as a business owner since starting Lionheart in 2013. But we had to do it. We had to say no so we could start saying yes to what matters most. It's been such an honor creating custom wedding invitations, hand-lettered logos and social stationery over the years. I have truly loved starting from scratch with a client, beginning with their Pinterest board to get inside their head and interpreting all their inspiration into a perfectly paired paper product. That being...

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